The Communication  Factory


Business Training Provider and Education Consultant

+62 0812 8000 6276

Holistic, Individually designed Programs are Key to Success!


In today’s increasingly competitive global market, its more-and-more important to develop and refine people and process skills and having excellent communication skills is a pre-requisite for business success. Globalization has created an urgent need to communicate well and technology has connected us all in ways which once seemed possible only in science fiction movies. To put it plainly - the quality of your communication has now become the quantity of your success. Communicating across ocean borders and bridging cultures means communicating in a common language. This is where the English language as the ‘lingua franca’ comes into play.


Companies are aware that improving the communication of their employees in English is critical, and it needs to happen immediately. HR Departments are busy trying to find training providers that will offer the 'fast track' solutions they need. However, all too often English language training programs end on a disappointing note. The immediate value of the program is not visible and participants find it difficult to transfer skills and language from a classroom setting into ‘real life’ authentic business situations. Simply put, there is no tangible improvement in workplace skills.


So, what is the secret to a successful Business English Training Program?


Today, the focus of successful Business English Training Programs is not on just developing English language, but developing excellent communication skills, enhacning workplace performance in soft skill areas, and developing the ability to self improve. . Programs that integrate all of these critical components are called ‘hybrid’ programs; they integrate business and communication skills while scaffolding and developing English as a foreign language, enhancing critical thinking skills and promoting learner autonomy. Learner autonomy allows the participant to develop the learning strategies necessary to become independant life long learners and continue their development outside the training room and without a trainer.





Why are custom designed programs important?


One size does not fit all. A Business English Training Program that is successful in one company with one group of participants may not be successful in another company.  Companies have different needs and training goals and so do the individual participants  - these both need to be catered to. Companies also experience different challenges.


On a company level communication channels and methods needs to be evaluated.


  • What industry does your company work in?
  • How does your company communicate internally and externally?
  • Does your company have an existing service standard in another language which needs to be incorporated?
  • What standard operating procedures exist within in your company and how do they need to be incorporated?
  • What do the individual employees of your company need to be able to do in English?
  • What soft skills do they need to develop?
  • What communication channels will they be required to use?
  • What challenges has the company faced in terms of business processes and communication?


On an individual or participant level, the English proficiency as well as the experience, general knowledge level, and communication ability of the individual participants all need to be evaluated and taken into consideration before the program is designed.


  • What is the English language level of each participant?
  • How much exposure and contact do the participants have to English on a regular basis?
  • Are the participants ‘self-aware’ and do they have independent learning capabilities?
  • Can participants communicate effectively in business settings in their first language?
  • Do the participants have the necessary business knowledge base to build on or must this also be incorporated?
  • What personal challenges have the participants faced in the workplace?


Once these needs have been evaluated, an effective Business English Training Program can then be designed and developed which caters specifically to your company’s communication needs.


It’s not just the program that is important. Let’s not forget the importance of the trainer who is essential to the programs success.


A successful trainer…


  • has a vast range of experience in different business sectors and a deep understanding of business communication
  • is a qualified and experienced language instructor
  • is dynamic and can motivate participants during and beyond the program
  • is active in assisting both the participant’s and the company in creating a development plan for the future
  • is flexible and can adjust both materials and methods to suit different groups of participants
  • monitors the individual progress of each participant and provides special assistance when needed.


Successful Business English Communication is essential for growth and success and it is obtainable. The Communication Factory will identify your needs, map out your program pathway, and custom design the materials which will best support your company to achieve training excellence. We will also add a highly qualified, professional and motivating trainer and you will have a recipe for training success!


By Amber Victoria

Owner and Principal Trainer at The Communication Factory


Providing quality training programs across Indonesia.

Contact us today to start your program analysis!